Whenever your audience is more likely to see and interact with your great content. Timely publishing can generate more likes, comments, shared resources, and clicks.
This guide tells you how best to publish the Hootsuite data. Our results are based on years of testing on our own channels and an analysis of more than 400 million HootSuite user publications. We will also teach you how to use the data to inform your own release schedule.
The best time to post on Instagram
When people visit Instagram, they almost always do it on a mobile device. Does that mean that the non-working hours work better? After releasing more than 1,000 photos and videos day and night, Hootsuite’s social marketing team discovered that …
- The best time to post on Instagram is after 12 hours. at 1pm Monday through Friday.
“There’s no question our community is going to Instagram on their lunch break,” says Amanda Wood, head of Hootsuite’s social media team. “We noticed that weekend time was better, but as we are a B2B [business-to-business] brand, our Instagram strategy is focused on working days.”
Instagram has moved away from reverse chronological feeding, but time is still important. Instagram states in his blog that publications are organized “based on the likelihood that you are interested in the content, its relationship to the publication of the person, and the speed of publication.” (Our accent).
To find the best Instagram schedule, our own social team looked at our audience and what their typical day looks like. Check Instagram as soon as you get up? On the way to work? At work?
We use these considerations to begin testing the timelines and tracking when we make the biggest commitment.
Your results are likely to be different, especially if your relationship with the public is more than one company to another (B2C). In this case, you should try hours out of work, eg. For example 19 hours. during the week and several times over the weekend.
The best time to post on Instagram or any social network is to know your target audience, try different times, and measure the results.
The best time to post on Facebook
Pew Research found that 71% of Facebook users visit the site every day, more than any other social network. Users connect to their desktop devices and mobile devices (at work, at home, and elsewhere), but the use of mobile devices is increasing. In fact, at least a quarter of Facebook users in 14 markets around the world use only mobile devices.
- The best time to post on Facebook is between 12 o’clock. and 3 pm Monday, Wednesday, Thursday and Friday.
- And the weekend from 12h to 13h.
“For us, the Tuesdays in Facebook engagement are a bit behind other days of the week,” says Wood. “But from 12 to 15 o’clock it is still the most efficient window on this day.”
We see less attendance at weekends, but there is often an increase in targeted clicks for posts posted between 12:00. and 1 o’clock Saturday and Sunday.
There are a number of other studies that report on Thursdays and Fridays from 1pm. work well at 3 pm And we see similar results for many industries in our Hootsuite user data analysis.
As always, you should try to track the results yourself. Use Facebook Page Insights interaction data or other metrics, such as Hootsuite Analytics to determine what works best for you.
Best time to post on Twitter
Many people use Twitter as a kind of digital newspaper, scrolling through content in their spare time, or getting away at work. With that in mind, we analyzed almost 60,000 tweets from the Twitter handle @Hootsuite and found that …
- The best time to post on Twitter is at 3pm. Monday to Friday.
“For us as a B2B company, the best times to tweet are between 12 and 3pm Monday through Friday with the most clicks and retweets at 3pm,” says Wood.
But it will also be different, depending on your target audience, your location and your content strategy.
If it’s a business-to-consumer (B2C) brand, you can find a tweet if your subscribers are not working, before 9am, noon and after 5pm. during the week it is the best.
If you look at Hootsuite users aggregated data, the most popular days for posting on Twitter are Monday through Friday and the most popular times are between 9:00 and 16:00.
But these ideas are not industry specific. For example, if we focus on consumer staples, we see that 58% of all tweets are sent during working hours.
Use the data as a starting point, try different release plans, and compare the results.
The best time to post on LinkedIn
- The best times to post on LinkedIn are 7:45, 10:45, 12:45. and 5:45 pm Monday through Thursday.
“The Hootsuite Social team released in the 45th minute because most brands release in an hour,” says Wood.
And that raises an interesting point. If you know which of the best or most popular release periods is, we recommend that you try to measure the results on a completely different timeline.
Do you think your audience will only refer to your content at the weekend when they relax at home? Try the hours of the working day. The results might surprise you.
And yes, maybe the majority of your viewers will be online over the weekend, but will all your competitors flood those moments with content? You could benefit from the publication of low activity hours when competition is low.
How do I find the best time to post on social networks?
Meet your audience
How old are they? Where do they live? How is your journey? What do you do for work? What are your challenges and pain points? Which social networks do you use? Do you travel with your sources on a phone or a computer?
These are the types of questions you need to answer to find the best publication plan. Our guide to creating public/clients guides you through every step of this important exercise.
Use the same content to try different moments
Like any good experience, you need consistency to accurately measure results. Use the same or similar content to test the time. In this way, an unattractive publication shared at a time of high traffic will not distort the results.
Consider the location
If you’re in the PST time zone and have subscribers in the EST and GMT time zones, you’ll be able to see it at 8am. The PST works better because it reaches the working day in the other two regions.
If you have a global social network, you can create different social network managers for different regions. Or just schedule the content during the day and night for a 24-hour commitment.
The point is the location counts. Yes, 18 hours Thursday is a good time to publish in retail brands, it’s 6pm. for the target customer, not necessarily the brand.
Use the right tools
Obviously, we are part of Hootsuite. With a single dashboard, you can publish on all your social channels and use built-in analytics to see which programs deliver the best results. Once you have this information, you can schedule all your publications during these times.
Keep an eye on the competition
When do your competitors get lots of likes, promotions, retweets, feedback and comments?
Try these times and a reverse schedule. Do you also have more engagement on weekdays at lunchtime? Or do you see an impetus at the weekend when your competitors are quiet? The question here is whether you should follow the example, or Zig, when they go out.
You should also keep in mind what the leaders in your industry are doing. If you represent a small business, look for larger organizations with sophisticated social strategies. Most likely, they had time and resources to optimize their publishing programs. But remember, it’s different for every business and audience. Follow the instructions of your leaders, but always run tests to optimize them for your own audience.
Continue to test and optimize
Do not be complacent. Find the hours that work best for you, but never stop testing. Audience habits and network algorithms change.
Be sure to create social media reports to see when you get the most engagement for each publication lesson. And this determines how often you repeat experiments on your social channels.
Now you know how to find the best time for publication. With Hootsuite, you can easily run tests, measure results and plan your content optimally.